Reinventing MTS Music

The issue

We had to refine our current content pages (artist, album, playlist and podcast pages):

• First of all, we got another — new kind of content to offer — podcasts. And we couldn’t use the current design for it. It just didn’t fit because people don’t listen to a podcast the same way they listen to music.
• Secondly, current layouts had messy designs and tangled structures: songs, info — all just put together in chaos.
• And one more issue to consider: the artist's screens looked like an obsolete part of the music content catalogue, which almost no one used.

• The current layout didn’t fit with the new podcast content
• Messy design
• There were doubts about Artist screen's value for customers

Our goal

1. Make a more convenient and flexible layout for both musical and podcast content.
2. See if there is an option to add some value to Artist screens.

Key metrics of success

• A number of podcast listen: we had an idea making a podcast page more convenient for our users would increase the rate of listening to podcasts.
• A number of content page views and time spent: we had a hypothesis finding new value for artists’ page would make our customers visit the app more often and spend more time.